Layer B · FinOps Platforms & AI Cost Management
DoiT
FinOps platform (Cloud Intelligence) combined with hands-on engineering support, covering anomalies, Kubernetes and workflows.
Last checked . Visit DoiT
At a glance
- Control layer
- B: Financial governance
- Five-Layer model
- Usage Transparency, Delivery Alignment
- Status
- Active
- Typical buyers
- FinOps, Finance (CFO)
- Delivery
- Not yet assessed
Buyer fit
Fits organisations that want software plus expert help, often bought alongside cloud resale. Check whether resale is required for the commercial model you want.
Market outlook
Large, established player and a Tokenomics Foundation premier member. Resale-linked model is a strength for some buyers and a constraint for others. In 2026 it launched Attribute, an AI cost attribution product, and acquired the Israeli startup of the same name.
What to check
- Software and forward-deployed engineers in one offer.
- Covers AWS, Google Cloud and Azure.
- Clarify which features depend on buying cloud through DoiT.
Ownership and name changes
August 2026
DoiT acquires Attribute
The startup's AI cost attribution, covering token, model and GPU cost, is sold as a DoiT product launched in July. Terms not disclosed. Calcalist
Sources
- DoiT (vendor site)
- DoiT: DoiT launches Attribute, 7 July 2026
- Calcalist: DoiT acquires Israeli startup Attribute for estimated $65 million, 17 August 2026
- Tokenomics Foundation members page
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By Ed Epstein, who works at IBM. The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions. About and disclosure · Methodology