Layer D · AI Value Management & Portfolio Governance
Ascerta (formerly Pay-i)
Formerly Pay-i
Measures AI value, adoption and ROI, with products for workflows and portfolios (Atlas), engineering teams' use of coding agents (Forge) and self-hosted AI capacity (Convoy).
Last checked . Visit Ascerta
At a glance
- Control layer
- D: Value and strategy
- Five-Layer model
- Usage Transparency, Output Quality, Productivity Value, Delivery Alignment, Portfolio Strategy
- Status
- Renamed
- Typical buyers
- AI leadership (CAIO), Finance (CFO), Technology leadership (CIO)
- Delivery
- Not yet assessed
Buyer fit
Fits organisations that want AI investment measured against value at use-case level. Very new as a brand, so ask for references and roadmap.
Market outlook
Rebranded from Pay-i on 30 September 2026, alongside an $18 million Series A led by Dell Technologies Capital that brings total funding to $22.9 million; Tokenomics Foundation member.
What to check
- Formerly Pay-i, which focused on GenAI cost and value tracking.
- Products: Atlas, Forge and Convoy.
- Ask how value is measured, not just cost.
Ownership and name changes
30 September 2026
Pay-i rebrands as Ascerta
Announced with an $18 million Series A led by Dell Technologies Capital; moves from AI cost tracking towards measuring AI value, adoption and outcomes. GeekWire
Sources
- Ascerta (vendor site)
- GeekWire: Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value, 30 September 2026
- The Next Web: Ascerta raises $18M from Dell's venture arm to show which AI pays off, 30 September 2026
- Tokenomics Foundation members page
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By Ed Epstein, who works at IBM. The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions. About and disclosure · Methodology