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Layer A · LLM Observability & Evaluation

Traceloop

Acquired

LLM reliability platform and maintainer of OpenLLMetry, the OpenTelemetry-based instrumentation for LLM apps; joining ServiceNow.

Acquired by ServiceNow.

Last checked . Visit Traceloop

At a glance

Category
LLM Observability & Evaluation
Control layer
A: Build and run
Five-Layer model
Usage Transparency, Output Quality
Status
Acquired by ServiceNow
Typical buyers
Engineering and platform, AI leadership (CAIO)
Delivery
Not yet assessed
Traceloop website homepage
Vendor homepage as captured on 7 October 2026. Shown for identification only.

Buyer fit

OpenLLMetry remains useful for vendor-neutral instrumentation. For the commercial platform, confirm the product roadmap after the ServiceNow deal before signing a multi-year contract.

Market outlook

Traceloop announced in March 2026 that it is joining ServiceNow, which suggests the platform will be folded into ServiceNow AI governance.

What to check

  • Announced in March 2026 that it is joining ServiceNow.
  • OpenLLMetry instruments LLM calls using OpenTelemetry standards.
  • Treat the standalone platform as at risk of change.

Ownership and name changes

  1. March 2026

    ServiceNow acquires Traceloop

    OpenTelemetry-based LLM instrumentation moves towards ServiceNow AI governance. Traceloop blog

Sources

The map describes vendors from public sources; it does not rate, rank or recommend them, and no listing is paid for. Confirm pricing and capabilities with the vendor. See how the map is built.

By Ed Epstein, who works at IBM. The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions. About and disclosure · Methodology